3 12, 2012

How To Manage Large Trade Show Exhibit Graphics At The Next Industry Convention

Did you know that trade show exhibit graphics only have three seconds to grab convention-goers and pull them into a booth or display area? Trade show sales presentations, including marketing material, banners and signs must form a cohesive unit that makes an immediate impact. Then why do so many trade show booths use tiny fonts, inconsistent themes, poor imagery and low-quality giveaways? These drawbacks waste significant company investment in trade show booth construction and other convention expenses.   […]

17 11, 2012

5 Reasons Your Exhibit Booth Signage Is Driving People Away

Creating exhibit booth signage is one of the most critical parts of preparing for a trade show. You want to draw people in with your exciting graphics and colorful, informative displays. But sometimes, everything goes the wrong way. People actively avoid your booth, even though you put out free candy. Why is that? Here are 5 signs your exhibit booth signage is driving people away: 1. You used way too many words! Think of your exhibit booth display as beginning of a song. If it starts way too loudly without building up to it, you’re probably going to turn it off. Your signage is exactly the same way.   […]

13 11, 2012

Vehicle Graphics – 7 Reasons to Bring Vehicle Graphics into Your Marketing Plan

Marketing is essential for getting your business to stand out. You want people to see your business, see what it is about, and know how to contact you. Garnering as much attention as possible is key in local marketing campaigns. One option more and more businesses are choosing is vehicle graphics. Vehicle graphics are, quite simply, the graphics and lettering you can put on any vehicle to advertise your business. There are a couple of ways to do it. First, you could have a completely custom paint job done to the vehicle for $4000 to $5000.     […]

10 11, 2012

Some Frequently Asked Questions About Vehicle Wraps

One new and exciting source of advertising successfully utilized by many big businesses is the vinyl car wrap. However, despite the growing popularity of vehicle wraps, many business owners may still have questions regarding car wraps and how they work. To help, below are the answers to a few frequently asked questions about automobile wraps. What Is a Car Wrap? Car wrapping is a method of decorating a vehicle with a thin vinyl material with an adhesive underbelly.   […]

8 11, 2012

Five Exciting Forms of Vinyl Advertising

Getting an edge over the competition can be tough. Most traditional kinds of advertising simply no longer pay the dividends they used to. However, there is one form of advertising that is still relatively fresh. That is vinyl advertising. Things like vinyl wraps and vinyl décor can grab the attention of customers and produce sales. Below are five ways a business can take advantage of this new form of advertising. 1. Car Wraps One of the most common uses of vinyl advertising is the creation of car wraps.     […]

5 11, 2012

Successful Tips About Product Packaging Design

Looks can mean everything in product packaging. Everyone in the design industry knows that having an eye catching, exciting, unusual and sexy product does you no good if the product is packaged in a bland little paper box. The art of design allows product marketers to have the freedom to find a way to sell their product not only by the quality, quantity and nature of the product itself, but also by the way it is packaged. As consumers, exciting packages naturally catch our eye; for example, bright logos that use exotic fonts, boxes in unusual shapes and other novel forms of market packaging are generally the first thing that draws a customer to an item in the store or on the web that they have not heard of before.   […]

2 11, 2012

Tips to Ensure Fleet Graphics Make Your Company Money

More and more business owners are starting to realize the benefits of using fleet graphics on their company vehicles. Wrapping vehicles has become a widely used method of advertising in the business world and service industries. The low-price combined with the exposure that these vehicle wraps provide make them a cost effective method of advertising. It’s important, however, to follow a few tips when choosing the graphics to go on the vehicles. Vehicle graphics are only worthwhile if they actually bring in new customers.     […]

18 10, 2012

Five Tips for Running a Successful Trade Show Booth

One of the most important events in the business world is the trade show. A trade show is where the deals that determine whether or not a company’s products and services actually reach customers occur. If a company’s products or services are not picked up by vendors and other industry representatives at such a trade show, it can be disastrous. The key to having a successful trade show is having a well-run trade show booth. Below are several great tips businesses can use to successfully use their trade show displays to market their products and services.     […]

15 10, 2012

How to Dress Up Your Home Using Wall Decals

Walls decals are an inexpensive and unique way to decorate your home and the uses are limited only by the imagination. With just a peel and stick application, anyone can install them in just minutes. And they are reusable, so you can take them with you if you move, reposition them or simply move them to another wall. Wallpaper Instead of using messy wallpaper paste, consider wall decals to add color and style to your room. This is particularly beneficial for rented spaces that can’t be painted or wallpapered.   […]

14 10, 2012

How to Choose the Right Car Graphics for Your Vehicle

Car graphics can add those special details to your car that didn’t come standard when you first purchased your vehicle. The first attempt to add some form of decoration to vehicles was following World War II. A popular trend at the time was to attach an American flag to the bumper of a car with wire. The first reported use of bumper stickers was in Tennessee as part of tourism efforts in the late 1940s. Park employees would paste sticks on cars suggesting that visitors stop by certain nearby destinations. Today, car graphics are much more elaborate. You’ll find styles ranging from mild to wild – and just about everything in between. Here are some tips for choosing car graphics for your vehicle:     […]