There are a lot of ways to design your own packaging, or improve upon something that you are currently using. There are also a lot of things to keep in mind when you are designing your packaging. When you decide to create your own packaging there are many things to consider before you start.
1. If you’re looking to update an existing logo or design of an already established brand, you probably wouldn’t want to change it so drastically that it becomes unrecognizable to customers who have used your product regularly. If you change it so much that a customer can’t recognize it anymore, they might choose something else.
2. If your company is creating a new design from scratch it is important that your design not be too loud or flashy as this tends to divert attention rather than attract it. If your design is too over the top many consumers will likely bypass it while reaching for a similar product. You want your product to stand out, but it is important to keep your design within limits that won’t confuse or drive people from your product. The goal is to get to people to look at what you’re offering because it is appealing not because it is flashy and loud.
3. It is important that your design not be too confusing to prospective customers. You want to clearly establish your brand and logo. If your design is too busy or full of details your logo or name may get lost in the design. Keep your design simple yet appealing and your design will produce the results you’re after.
Your design is what attracts prospective customers; therefore, it is important that your design clearly state what you are offering. Create a design that will attract attention and draw the customer in not drive them away. It is important to keep your logo or design fresh but never change an existing logo so much that it is not recognized by the consumer.
Maintain your identity and integrity; do not change something that is working just keep up with the times. If you do it may end up costing you customers instead of bringing in new ones. When all is said and done, it is you and your company that must decide to change or update your design, do not let trends force you to make a decision that you are uncomfortable in making.