Promotional items are something that every customer likes to receive. Who doesn’t like receiving something for free? That is why promotional items should be part of your company’s business plan. They will not only help get your name out there to attract potential customers, but they are also a great tool to use to keep your name fresh among the customer’s that you already have.
People love to get something for free; whether it is a keychain, calendar or t-shirt they will go out of their way just to stop in to your store to receive the free item. Once they are in your establishment the chances of them buying something while there is greatly increased. Offering free items is a way to bring potential customers into your business and possibly make a sale while they are there.
When people receive a free item from your business they will appreciate and remember your business the next time that they are in need of a product or service that you offer. Promotional items are a great way to build a positive reputation and become a more customer friendly business.
Start off by offering customers a promotional item that is not very expensive. This will help you test the waters and see how receptive your customers are to receiving promotional items. After word has spread that your business is offering a promotional item either with a purchase or just for stopping in, you will notice an increase in the amount of customers visiting your business.
You may also consider offering some type of customer appreciation item. Say, if a customer purchases over a hundred dollars worth of merchandise in one visit they will be able to get a t-shirt or mug. Somehow the idea of getting something for free will make the amount of money spent easier on the consumer and help build your reputation among other customers.
There are many choices of items that you can use as giveaways. Just be sure that they are of good quality. You wouldn’t want to give someone a mug and have them use it just to have it crack or break the first time something is poured into it. Always inspect and test out the promotional items that you plan on giving away. This will make you familiar with the quality of the item and you know that your customers will not be disappointed.